Thursday, October 18, 2012

Metaphorically Military

Greetings everyone!

This week's post is about the word we use. As I'm sure you're aware, words and language do more than just communicate meaning. They can also communicate emotion, and shape us subconsciously in ways we might not even be aware of.

For example, in her classic book The Argument Culture, Deborah Tannen devotes a section of her studies to the use of military language in everyday life. She says that we in the West (and especially in America) tend to use military metaphors in everyday life. Things like the "culture wars" and "gender wars" are obvious examples, but this practice shows up in more subtle ways as well (If someone were to eat their dinner rather quickly, we might say they "demolished" their food, or something of that nature).

Politics is one arena where this tendency can be seen most clearly. For example, look at the title of this article in the Religion News Service, specifically the phrase "cover his right flank". Cover his right flank? Are we advancing on the enemy? Gaining ground over our opponents? Calling for a temporary cease-fire? Don't these all sound like phrases we might use to describe events happening in the political sphere?

While these may just seem like a nifty metaphor to some, Tannen and others argue that this actually sustains this "argument culture" that we live in, causing us to view everything from an election to an academic debate as a war between two diametrically opposed sides. Everything comes to be viewed in this paradigm of conflict, this battle between right and wrong. Consequently, Tannen argues, we become less inclined to things like compromise and agreement, instead wanting nothing short of total domination for our side of everything from Congress to the Twitter-sphere.

Just something to think about.

If you have an idea for an article, please for the love of all that is holy send it to sociologyws@gmail.com. You can find Austin, the author of this post on Twitter, Google+, LinkedIn, and even Pinterest. But not Facebook. Please. He doesn't have time to check that, as he's too busy preparing for the zombie apocalypse, and the realization that zombies in riot armor is something he hadn't considered before.

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